Google recently invited people to create short videos about their Google Chrome web browser, and Chrome Shorts features a collection of short films about the browser. Here was my favorite of the bunch which has just under 300,000 views since being uploaded 3 weeks ago.
However you would have thought with the media push Google has put on promoting Chrome that they could have pushed at least one of the eleven videos they created over a million views by now. They have been plugging the browser on their front page and running television ads and let’s not forget the fact that they OWN YouTube. Should they have staggered the release of the videos? Embedded the videos on the Chrome landing page? Just goes to show that even the company that owns YouTube can’t force a video to go viral.