Rebranding Adelie Studios

It was has been almost 10 years ago since Adelie Studios was started as predominantly a graphic and web design company and a lot has changed since then. Now I am doing mostly online marketing animation and animated tutorial videos…not so much graphic or web design. So because of this shift in my design focus and the fact that it’s been neglected for so long…it’s time for Adelie Studios to have a make over.

Originally Adelie Studios was named after my dog but I decided to play around with the branding a bit and look at other elements like the penguin (which I got the name for the dog from) and the meaning of Adelie which is “noble” in both French and German.

So now is where I am looking for your help. I am so used to taking other people’s concepts and running with a creative message that it becomes difficult for me to be objective with my own stuff when I am the only voice. So I’d like to crowd source some feedback from my creative friends and connections.

I have posted a few of my most recent logo design concepts here. Please vote for which one you like below in the comments, on Facebook or you can tweet me your favorite on Twitter. I look forward to all of your feedback!

#1

#2

#2

#3

#3

#4

#4

#5

#5

#6

#6

#7

#7

#8

#8

3 thoughts on “Rebranding Adelie Studios

  1. I like the color of the logo best in #1 and the penguin is cool, but I think my favorite is #7… I love the play symbol over the i and I think the splash look behind it and how it relates to your business.

    • I like the ink blot too and how it relates to what I do, I don’t think many people caught that reference. Thanks for the input!

  2. I like #4. Plain and simple nice and clean looking. Not sure where the penguin and shield fit into the marketing scheme of the site. The splashes remind me of a kids show on Nickelodeon. Maybe that’s what you’re going for. Good job. All nicely done but first off gut instinct is #4.

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