Rebranding Adelie Studios – The Reveal

The people have spoken! Many through Facebook or Twitter, some by email and a handful on the blog in the comments. Crowd sourcing the design was definitely a great idea and I got a lot of ideas and feedback that I wouldn’t have gone to on my own.

#6 was the overwhelming favorite however a number of people liked elements from #7, particularly the ink blot rather than the traditional circle for the play button because of how that ink blot related to the style relative to the animated work I do. I felt it also gave it less of a “corporate” design studio look and what I do is definitely not traditional messaging as I tend to make branding more interesting and entertaining. So there had to be a fun element to the design too. So… a la peanut butter and jelly sandwiches…I combined the two elements into one logo.

I also decided to play around with the colors a bit, I felt like the dark burgundy (or PMS #1815 to those geeky designers out there) was too strong and would function better on the website in small quantities used to stress links, thin rules and such. So after playing around for a bit I came up with the following.

I bring you the new and improved logo for Adelie Studios.

Adelie Studios...better, faster, stronger

Adelie Studios...better, faster, stronger

I truly appreciate all the feedback I got which made the rebranding far more fun getting other peoples perspectives, constructive criticism and input. Special thanks goes out to Mark Cahill, David Saraiva, Jenn O’Meara, Mark Shunney, Mike Langford, Lisa Middleton Griffin, Melissa Fetterhoff, Tammy Miner Stott, Ian MacLean Davis, Paul Scannell, Jeff Brouillet, Matt “Klawful” Smith and of course to Leah Guerin, my wife who put up with my incessant “What do you think of this?”, “What about these colors?”, “What does this make you think of?”, “What if I move this over here?”, “Is there any coffee left downstairs?”…you get the picture.

Thanks to all of you and be on the lookout for the website relaunch in the next couple of weeks!

One thought on “Rebranding Adelie Studios – The Reveal

  1. Pingback: Adelie Studios 2.0 – the relaunch « Eric Guerin's Inane Ramblings

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