Full Disclosure: I may be a bit biased here since I was the writer and animator on this project. While I tend to be hyper-critical of my work (is any creative person not?) I am more impressed with the strategy behind the branding video carried out by HubSpot.
They didn’t just create the video and throw it out to the whims of the internet, they had a plan. In the word’s of the Episode “Guru” of David Meerman Scott “Create exceptional content that people will want to share, and point the world to your virtual doorstep.”
So the video was posted on their blog, they built a custom landing page for the series to reside (oh yes…there will be more), started a fan page on Facebook and launched a Twitter account for Captain Inbound. Practicing what they are preaching. The video was also mentioned as a great example of how “Content Rules” on the MarketingProfs blog today by Ann Handley. Enjoy!
This week’s Buzzworthy Wednesday is a music video…but one with a cause. It is “Neda” by the Airborne Toxic Event. They wrote this song in remembrance of Neda Agha-Soltan, who was shot and killed on the streets of Tehran by a government militia group a year ago during a peaceful protest of the disputed Iranian presidential election.
I think the band’s use of animation using “courtroom style” illustrations is incredibly effective. Particularly in visually telling the horrible story of Neda’s death and the video taken by someone with a cell phone video camera who uploaded it to the internet (if you want to watch that video here is the link but be warned that the content is graphic).
This original video of Neda’s murder has shifted the power of broadcasting typically controlled by governments and corporations (such as Iranian state-run television), to the hands of the people. It’s one of the first examples showing how we have entered a new era of citizen journalism and with that the power of one voice, one photo or one video has the ability to reach millions and ignite change.
Recently I had the pleasure of being interviewed by Maruxa Murphy for the Video Marketing Telesummit. It was a lot of fun talking about the usage of animation for online marketing applications and having a great discussion on the topic.
There are 11 other interviews done with some outstanding video peeps representing different specialties of online video marketing. The others interviewed for this series include: Michael Koenigs of Traffic Geyser, Perry Lawrence of AskMrVideo.com, Andrew Lock creator of the podcast “Help My Business Sucks!”, Josh Anderson of Internet Business Ideas Inc, webinar expert Stephen Beck, David Frey of Marketing Best Practices, video newsletter expert Michael Yost, Will Franco of jiveSYSTEMS, Joshua Aikens of Flixify, Michelle Cox of Metacafe (who I’d also interviewed a couple years ago) and video blogging extraordinaire and all around great guy from the Boston social media scene Steve Garfield.
If you are interested in checking out the series it runs from 6/14 – 6/18 (my session happens to be on Friday 6/18 from 1-4pm EST). Register to listen to the entire series or just one session for FREE.
Here’s the description of my session for the event.
“How To Grab Your Customers By The Eyeballs And Keep Them Glued To The Screen Through Fun And Effective Animated Videos For Your Business”
Eric Guerin has over 15 years experience in the visual communications field working for marketing firms in and around Boston MA. Eric started his own company, Adelie Studios, in 1999 with the mission of providing an integrated solution to customer’s print and web design needs.
Here’s what you’ll discover in this presentation…
- Discover the 2 types of video animation that is often overlooked in video marketing today
- The easiest and most unique way to position your products in your video marketing strategy
- The #1 way you can grab your audience’s attention in the first 5 seconds of your video
- Why 53% of your current viewers are NOT watching your entire video (and how you can immediately change these stats to your favor!)
- 3 superstar tips to getting your videos viewed by your intended audience again and again
- How to create high-converting videos without your talking head in the video
- The single most powerful way to get more views to your videos
- How Google Site Maps can get your videos dominating Google searches within hours
- 3 major reasons your audience will want to pass on your animated video
- The fastest way to get your audience to see your animated videos through your email marketing campaigns
This week’s Buzzworthy Wednesday is in honor of the World Cup kicking off later this week. It’s a 3 minute film by Nike Football featuring some of the world’s greatest players (Cristiano Ronaldo, Wayne Rooney and more) to inspire football lovers and sports fans around the world. Uploaded May 17th it already has nearly 14 million views. What makes it so successful is you don’t even have to be a football fan to enjoy it.
This week’s Buzzworthy Wednesday is actually a few weeks old (uploaded May 5th) but is a fun “real world” comparison test showing just how fast Google’s Chrome browser is.
The video now has well over 2 million views and they also created a making of the Google Chrome video which itself has over a half million views.
Buzzworthy Wednesday’s have been resurrected! In an effort to keep them simple and easier for me to stay up to date with a weekly post I will be keeping my comments and background on whatever the Buzzworthy Wednesday content is quick and to the point.
This week’s Buzzworthy Wednesday is “Space Chimp” with a sad but poignant environmental message. The video was a collaboration between the World Wildlife Foundation (WWF…not the wrestling organization), ad agency Leo Burnett which has one of my favorite interactive websites ever designed and singer / songwriter Ben Lee for his track, “Song for the Divine Mother of the Universe”.