Buzzworthy Wednesday: Neda by The Airborne Toxic Event

This week’s Buzzworthy Wednesday is a music video…but one with a cause. It is “Neda” by the Airborne Toxic Event. They wrote this song in remembrance of Neda Agha-Soltan, who was shot and killed on the streets of Tehran by a government militia group a year ago during a peaceful protest of the disputed Iranian presidential election.

I think the band’s use of animation using “courtroom style” illustrations is incredibly effective. Particularly in visually telling the horrible story of Neda’s death and the video taken by someone with a cell phone video camera who uploaded it to the internet (if you want to watch that video here is the link but be warned that the content is graphic).

This original video of Neda’s murder has shifted the power of broadcasting typically controlled by governments and corporations (such as Iranian state-run television), to the hands of the people. It’s one of the first examples showing how we have entered a new era of citizen journalism and with that the power of one voice, one photo or one video has the ability to reach millions and ignite change.

The Airborne Toxic Event wrote & recorded the song with all proceeds from the sale now available for download on iTunes going to Amnesty International.

Rebranding Adelie Studios – The Reveal

The people have spoken! Many through Facebook or Twitter, some by email and a handful on the blog in the comments. Crowd sourcing the design was definitely a great idea and I got a lot of ideas and feedback that I wouldn’t have gone to on my own.

#6 was the overwhelming favorite however a number of people liked elements from #7, particularly the ink blot rather than the traditional circle for the play button because of how that ink blot related to the style relative to the animated work I do. I felt it also gave it less of a “corporate” design studio look and what I do is definitely not traditional messaging as I tend to make branding more interesting and entertaining. So there had to be a fun element to the design too. So… a la peanut butter and jelly sandwiches…I combined the two elements into one logo.

I also decided to play around with the colors a bit, I felt like the dark burgundy (or PMS #1815 to those geeky designers out there) was too strong and would function better on the website in small quantities used to stress links, thin rules and such. So after playing around for a bit I came up with the following.

I bring you the new and improved logo for Adelie Studios.

Adelie Studios...better, faster, stronger

Adelie Studios...better, faster, stronger

I truly appreciate all the feedback I got which made the rebranding far more fun getting other peoples perspectives, constructive criticism and input. Special thanks goes out to Mark Cahill, David Saraiva, Jenn O’Meara, Mark Shunney, Mike Langford, Lisa Middleton Griffin, Melissa Fetterhoff, Tammy Miner Stott, Ian MacLean Davis, Paul Scannell, Jeff Brouillet, Matt “Klawful” Smith and of course to Leah Guerin, my wife who put up with my incessant “What do you think of this?”, “What about these colors?”, “What does this make you think of?”, “What if I move this over here?”, “Is there any coffee left downstairs?”…you get the picture.

Thanks to all of you and be on the lookout for the website relaunch in the next couple of weeks!

Buzzworthy Wednesday: "The Way We Get By" Documentary

So this is a departure for me. Typically for Buzzworthy Wednesday I am profiling different marketing videos, websites or designs that are really unique and I believe worth a look if you haven’t seen them yet. Sometimes the branding is subtle but this week’s is a complete departure and has absolutely nothing to do with marketing on online branding.

This week I am choosing to profile the documentary “The Way We Get By” about the stories of three senior citizens who are dedicated to greeting the troops being deployed and coming home from Iraq and Afganistan at the Bangor Maine Airport. I felt this was particularly poignant especially since last Wednesday was Veteran’s Day and it is truly a moving piece.

The documentary takes a look into the lives of three senior citizens – Bill Knight, Jerry Mundy and Joan Gaudet who have dedicated their lives to greeting these troops to help them deal with the losses that come with aging and rediscover their reason for living. Greeting these troops day in and day out has brought a renewed purpose to their lives.

Although this is loosely billed as a documentary about the Iraq War, it stays apolitical. It is more universally a search for purpose as these people confront their own mortality in their waning years. The dynamic between the departing soldiers and the greeters is what makes this film so successful. For the seniors their mortality is something they are confronted with every day as they confront health problems and the passing of loved ones but for the soldiers it’s a more nebulous feeling because as they depart they know that some of the people they are flying out with will not return.

So until December 12, 2009, PBS is making the entire documentary available to view on their website. You can also check their television schedule to see when it will be airing again in your area. Watch it…you’ll be as moved as I was and share your thoughts about it below.


Buzzworthy Wednesday Video: Kuroshio Sea – Okinawa Churaumi Aquarium

This is the first time I’ve featured an “amateur” produced video on Buzzworthy Wednesday. I use the term “amateur” loosely…but its for a good reason. The video I selected this week is an amazing and beautiful single shot video of the Okinawa Churaumi Aquarium in Japan. The “Kuroshio Sea” (as this aquarium is called) is the second largest in the world as evidenced by the huge whale sharks, manta rays and large schools of fish swimming.

The song featured, which really sets the tone for this video, is “Please don’t go” by Barcelona. Barcelona credits their song placement in this video with boosting their album and song sales on iTunes and concert attendance. The video is really awe inspiring which is why its recieved well over 1 million views in just a couple weeks.

I mentioned using the term “amateur” loosely because the producer wasn’t specifically paid by the aquarium to make this piece – however Jon Rawlinson the creator is a gifted professional cinematographer and filmmaker in his own right. Perfect song selection matched with the vast open “zen-like” beauty of the aquarium…could the marketing team at the Okinawa Churaumi Aquarium created a better online marketing video? I doubt it. Enjoy.

7 Things You Might Wish You Didn’t Know About Me


Okay so Mike Langford (aka @MikeLangford) hates me as and selected me as a Twitter friend to take part in this 7 things list with his post. This little ditty has been going around though as Lyell Petersen (aka @93Octane) sent it to him and you can follow the train back from there…

If I deemed you worthy enough to pass this glorious honor on to you, and put its continued existence in your very hands (you! have! the! power!), please follow these care and feeding guidelines:

  • Link to your original tagger(s) and list these rules in your post.
  • Share seven facts about yourself in the post.
  • Tag seven people at the end of your post by leaving their names and the links to their blogs.
  • Let them know they’ve been tagged

All right here we go…

  1. I split my head open jumping over hurdles – but not the way you may think. We had to do plyometric bounding drills over hurdles set closely together my freshman year of college (few people even know that I ran track in college). Well I clipped my heel on a hurdle and fell. So the first thing you do when you fall is jump back up and hope nobody saw you, right? Well what I didn’t realize is that when I fell on the hurdle it had sprung up and was spinning in the air…and I stoop up into it leaving a gash over my left eye near my temple. It took 7 internal stiches and 9 external stiches to close it up. Now I just have a barely noticeable scar line over my eyebrow.
  2. I was a history minor in college – when I started college I didn’t have a firm knowledge of what I wanted to do, but who really does? That’s the type A number crunching part of my personality. So I took a bunch of history classes as well as my art & design classes. Come senior year I learned I only needed to take a history survey class so I figured why not?
  3. I don’t like football – I know sacrilege to some. I actually played football in high school for a couple of years…just didn’t have the passion for it. I can sit & watch parts of a game, just not in a group with a bunch of people yelling at the TV. Also after watching Tim Krumrie’s leg get sickeningly crumpled over and over again during the Super Bowl XXIII in slow motion I stopped watching. The only sports I follow religiously now are baseball & cycling.
  4. eric_guerinI once had a giant dyed blond Mohawk haircut – That’s right. I also had my head shaved and my hair long & dyed black as well. What can I tell you…I was in art school! While no photos exist of the Mohawk here’s a funny one of me with my head shaved.
  5. Once I was stalked by a Nile Crocodile – I was doing a graphics installation at the New England Aquarium after they were closed on an African lake exhibit. While installing some information card turrets in front of the Nile Crocodile exhibit I noticed that the 16′ Nile Crocodile slipped into the water in his tank and was gliding toward me. When I turned to look at the crocodile…it stopped completely still. So then I turned back to my work and noticed out of the corner of my eye that the crocodile was gliding towards me again! Not trusting the 3″ thick Lexan to keep the crocodile away from me I sped through the rest of my installations and got the heck out of there.
  6. I developed photos for Ben Affleck before he was BEN AFFLECK – well he was still Ben Affleck and had been in a couple decent movies already but it was before Good Will Hunting was released. He used to go into a little boutique photo store I used to work at on Newbury Street and get his film developed. I also helped him find where to buy a Hasselblad Medium Format Camera and he invited us all to go to the Boston Premiere of Good Will Hunting which I unfortunately turned down.
  7. This is the first time I have ever returned a chain mail of any form – I normally get a bunch of these emails and prior to email actual snail mail letters which promise good luck or a horrible curse and they usually all get deleted. I thought this one sounded fun and Mike is a good egg so I decided to do this one for fun.

I hope you enjoyed this little bit of useless knowledge about me & my life and now the poor souls I am passing the baton to with their Twitter handles:

Nick Inglis (@nickinglis)
Ken George (@KenGeorge)
Josh Garner (@SEOFactor)
Adam Cohen (@adamcohen)
Tom Gastall (@tomgastall)
Danny Brown (@PressReleasePR)
Wahyd Vannoni (@manifest_mag)

Leave a comment below with the link to your 7 things post once you’ve written one.



Tale of Despereaux: Movie & Graphic Novel

Reading The Tale of Despereaux graphic novel with my dog Adelie

Usually my blog posts are about social media and using online video for your business. But as you know I occasionally take a break to talk about pop culture. Well there is no better reason than when two friends put out a really cool graphic novel that is tied in to a big motion picture release.

Matt Smith and David Tilton have illustrated a graphic novel interpretation of The Tale of Despereaux by Kate DiCamillo which is a tie-in to the Universal Pictures motion picture that is being released December 19th. The graphic novel is out now though…and in my unbiased opinion is absolutely fantastic.

The story is about a misfit mouse who prefers reading books to eating them, an unhappy rat and a servant girl – whose stories all are tied with that of the castle’s princess. If you have kids, they will love it. Even if you don’t have kids…you will love it.

Graphic novels are an amazing way of seeing a visual interpretation of a great story. Definitely check out the graphic novel before you see the movie.




Interview: The Pit and the Pendulum Director Marc Lougee

One of the people I follow on Twitter is Marc Lougee (or @luge if you are a Twitter user) who is a director and film producer based in Toronto. I am a big fan of Edgar Allan Poe AND stop motion animation so when I saw that he had created a short film of The Pit and the Pendulum I was intrigued. When it came out on DVD I ordered it immediately and was completely blown away. The stop motion animated short feature itself was completely amazing and the addition of the interviews and the many special features really made this DVD special. I asked Marc on Twitter if I could interview him for my blog and he kindly obliged:

EG: Can you give a brief synopsis of The Pit & the Pendulum (for those who aren’t familiar with the work by Poe) and what inspired you about this story to interpret it into a short film?

ML: In the film, as in the original story, a lone prisoner of the Spanish Inquisition is tried and condemned to a horrible fate, which he can only imagine based on the rumors of the Inquisitor’s particular brand of awful. While he’s locked up in the dark, he wrestles with hope and faith as his captors ratchet up their efforts to unhinge him.

I was inspired to do the film, initially, with a phone call from Ray Harryhausen’s agent! I was literally just wrapping up a series gig, and looking at a break of a few months (over the summer!) so making a short wasn’t really on the plan. Until I got “The Call”.

Ray was keen to see a small-scale production of The Fall of the House of Usher (a classic Poe story well worth a film, surely), but Susan Ma (Producer on the Pit & Pendulum, and my lovely wife) and I worked out some numbers and had to break the news to Ray this was just too massive a thing to wrangle with the time and available resources. So, I pitched The Pit and the Pendulum, thinking it’s only a few walls, rats, a large Pit and some flaming fireboxes…what could go wrong? Two plus years later, we finally wrestled the beast onto a DVD with a lot of extras.

EG: That’s amazing that Ray Harryhausen was involved in the production of the film! I grew up loving his movies and being a huge fan of his work. What was it like having him as the producer of The Pit & The Pendulum and how much involvement did he have in your process?

ML: Working with Ray Harryhausen on The Pit and the Pendulum was literally a dream come true. If someone had told me with a degree of seriousness this might be coming down the road, I’d have fallen off my chair laughing. It’s like winning the lottery, for me; and considering I haven’t bought tickets, it’s that much more astounding.

Ray’s involvement was very much on the creative side; he had approval on everything, as one might imagine. If the stuff was lacking, in his eyes, we didn’t move forward until we got his blessing. Susan and I wouldn’t have it any other way, really. Ray cleared the designs, script, even the crew; we sent him bios and demo reels of the folks we were planning to work with on the project, a lot of the folks I’d been working on other series and films with in the past. It was a pretty amazing bunch of folks hooked up for this, so I was totally confident this thing would look and sound great, regardless of how badly I did my job! Ray was definitely hands on, in the sense he had final say over everything we did on the production end.

EG: The animation used in the piece is traditional stop motion animation and your style, set design and color scheme perfectly captured the impending doom that Poe so accurately describes in his story. Why did you choose to utilize this method to tell the story rather than computer animation?

ML: I’m a huge fan of stop motion animation, and the illusion of the human eye that’s inherent in the process- visual trickery is a blast to pull off when done well. I thought the medium, theme; story and style would all play nicely together on this particular project. Thankfully, there are lots of folks that agree (Ray included), and it worked out. As much as I like working on CG projects (and I’ve done a few- series, films, commercial spots, etc, as both animator and director), I see the various techniques as tools, as a method of getting the most important part told, the story. Without a strong story, and strong characters, there really isn’t much that will save the project. Of course one can polish a brick to high degree of shine, but it’ll always be a brick. So, the way we wanted to tell the story and Ray’s involvement, really dictated how we approached the film and the use of stop motion animation. Truth be told, my angle, and part of my pitch to Ray, was to add certain CG elements and cutting-edge digital visual effects techniques to the film, adding a level of mystery, or ‘how did they do that?” to the mix. There are a few elements in the film that are completely CG animated, but produced to be seamless, so to tell the story and not bring attention to technique itself. I feel various techniques and tools, used properly, will enable viewers to forget about the fact they’re watching an animated film and allow them to become invested in the characters and story. Stop motion animation and CG visual effects can work brilliantly together, giving us a huge range of possibilities. Mixing the traditional, old school with the new; that’s where some very cool stuff happens.

EG: I know that the musical score was done almost completely virtually over the internet. How much of the film collaboration was done on site at your studio in Toronto and how much was done virtually using the internet? What was that process like?

ML: Thankfully, we had the great fortune of having an excellent composer, Philip Stanger, who is the bomb. He’s extremely talented, has many years of experience and is the most amazing musician. When I had first met with Philip, I showed him the rough cut of the film, and almost instantly, he had the basic tune. This was before I had even got my coffee cup to my lips! Amazing. He was attuned to what we were looking for, and is a huge fan of Poe and Gothic music already, that it was literally instantaneous for him. Really, the process couldn’t have been easier, from that point on.

Philip, aside from being a brilliant composer, is also extremely tech savvy; so as he was in London scoring The Pit and the Pendulum music sending digital files to Toronto for work by our mixer, John, who then would resend them back to Philip for further work. With the time delay between London & Toronto, they were essentially flip-flopping day to night, so there was no real ‘down time’ in the process. Things went very smoothly with the system, so we had the music quite quickly.

I didn’t get the final files until I was in the final mix session for the film, where I heard everything layered in properly. I was totally blown away. The entire score was produced using digital technology, sampling, etc, as we had a very limited budget, so there was no ‘live performance’ recording. All digital, all the time. Philip just worked magic.

EG: One of the unique things you did for marketing and promoting the film was you were very active on social media networking sites such as Twitter, Facebook, LinkedIn, YouTube, etc. How did you utilize some of these social media networking sites for the promotion of The Pit & the Pendulum?

ML: My experience with promoting stuff I’ve worked on was primarily the festival route, or sending a lot of emails to friends and colleagues. This being fairly limited in scope and breadth, I got very interested in seeing what all that I might be able to do with social networking, Web 2.0, etc. I looked around for resources and eventually found filmmakers using the latest online gadgets, tools and techniques to promote their projects. Some of these folks were doing brilliant things, really thinking outside of the box, and I was totally intrigued. I looked at their approaches, modified and adapted them for my own ideas, and went bananas teaching myself how this worked. Dealing with the various tools, sites, gadgets, widgets, etc, I managed to see what was working or not working, and re-prioritized to using just what I thought was getting the most response. Hence, YouTube, LinkedIn, Twitter, MySpace, et al. Of course these are like saying social networking is ice cream, and the above mentioned venues are like flavors, so I choose to use what I liked, found easy to work with, etc. By focusing on the various sites I can handle technically (and with the shallowest learning curve), I spent more time learning the ins and outs, and how to maximize the potential of each. This might sound abstract, but it really comes down to my finding tools I liked to use, learning how to use them to maximum benefit, and going bananas working them to promote the film. One of the best aspects is they are all free, have huge audience potential, and allow a back & forth between the filmmaker and audience. Sharing, forums, feedback, it’s all there, so it’s quite a cool way to push your film project along to a global audience. One great resource has been Lance Weiler’s Lance is a genius with this stuff, and has a track record to prove it. Once he started up the ‘Project, he’s also been attracting other like-minded folks from all over the indie film sphere, all of whom have been using social networking to benefit the promotion of their films. If Web 2.0 is on your mind as a filmmaker: run…don’t walk over there- you’ll be happy you did.

EG: Thanks Marc!

Please visit the official website for The Pit and The Pendulum website, to order your very own DVD copy of this great film.

My Cinematic Influences: Ray Harryhausen

Growing up…the movies of Ray Harryhausen were a huge influence on me. I was an imaginative kid…always making up stories, having imaginary friends pretending I was on fantastic adventures. When I grew up I wanted to be the captain of a sailing ship so I could go on adventures like in Jason and the Argonauts or the Sinbad movies that Harryhausen created. I didn’t realize that when I was a kid in the 1970’s sailing ships had long since become floating museums and not a realistic means of transportation or exploration. Exploring the seven seas by sailing ship as a swashbuckling adventurer seemed like a realistic career path for me. I watched most of Harryhausen’s movies on a little television with “rabbit ears” we had growing up. I remember seeing Jason and the Argonauts and being amazed when the gigantic statue of Talos came to life or in Earth vs. the Flying Saucers because I thought the flying saucers were real. Mostly I remember the Sinbad movies on television. When I would see a commercial that one was coming on I would get insanely excited. The monsters he created seemed so life like armies of battling skeletons, a fight between a dragon and a cyclops…it was the stuff little boys dream of.

The only movie I saw on it’s original release on a big screen was Clash of the Titans in 1981. I remember seeing it at a Drive-In Movie Theater along with two other movies. We used to pop our own popcorn at home and bring it in a big paper bag in our station wagon. I don’t remember the other two movies that played but I will never forget Clash of the Titans. I was amazed at Pegasus the flying horse, completely frightened by Medusa and I admit I secretly wished that I had a golden mechanical owl named Bubo.

When I was in college I came to admire Ray Harryhausen even more because growing up…I just thought it was normal to go on a sailing trip and get attacked by a giant squid. I went to school for graphic design and I worked on an animation that was only a few seconds but the drawing of 30 pictures to get 1 second of animation left me in awe of Harryhausen’s stop motion animation he used to bring all of these monsters he created to life. If you needed a creature or monster created for a movie in the 50s through the 70s – Ray was the man. His stop motion animation and movies entertained and inspired the likes of future fantasy story directors like George Lucas, Tim Burton and Steven Spielberg all of whose work were also great influences on me. Once I realized that sailing the seven seas as an adventurer wasn’t really a career choice…Harryhausen’s movies provided me an inspirational direction for me to get involved in doing creative design work in print, online and with video.

As I write this blog post…it’s making me want to go back and watch all of his movies again because they are still that good. In the coming weeks I am honored to include an interview with Marc Lougee who directed an amazing short stop-motion animation film called “The Pit and The Pendulum” based on the Edgar Allan Poe story which was produced by Ray Harryhausen. Marc utilized stop-motion animation for the creation of his film and utilized social networking sites such as Twitter and YouTube to do some of his film promotion online. Stay tuned!

But he's so healthy…he's got a moustache and everything!

American FlyersThe title of this blog post also happens to be one of my favorite movie quotes of all time. Because it’s said by Alexandra Paul when she finds out that Kevin Costner has a cerebral aneurysm in the movie American Flyers. It’s always struck me as an odd and funny thing to say in such a situation. You might say “Why is Eric sharing this?” Well, because you see…I have a dirty little secret. I am a huge fan of bicycle racing.

I grew up in Fitchburg which annually held the Longsjo Classic Cycling Race – little known fact – it’s the second oldest bike race in the United States. Every year as a kid I remember getting excited to go see the racers fly at superhuman speed through the downtown of Fitchburg. I even saw Lance Armstrong ride and win the race pre-cancer in 1992. The speed, the crashes…I was hooked for life.

July brought the Tour de France – held annually where all the world’s most talented cyclists fall on France for a month long bicycle race. As a kid I didn’t have the internet or a million television channels (I know I sound like Statler from the Muppets) I would eagerly anticipate the Wide World of Sports coverage every Sunday for 1 hour recapping everything that happened over the course of the previous week. Now of course you can get LIVE coverage on the Versus Network everyday or can listen to any number of live feeds online.

So to curb my thirst for cycling, I would watch movies…and there have been some good ones…and I admit a few bad ones too. So here without further ado are my favorites of all time in alphabetical order:

  • American Flyers (1985)
    Kevin Costner & David Grant play brothers estranged after their fathers death. Costner plays a bike racer that convinces Grant to compete with him in a cycling race called The Hell of the West to repair their relationship. Great bike racing footage & great quotes.
  • Bicycle Thief (1948)
    Also known as Ladri di Biciclette – This was directed by Vittorio De Sica. It’s a touching story with a moving portrait of after-war life in Italy. A workman spends a whole day looking in vain in the streets of Rome for the bicycle someone has stolen from him. Truly a masterpiece.
  • Breaking Away (1979)
    Coming of age film about 4 friends try to break away from their townie, reputation while fighting with nearby college snobs. Stars a young Dennis Quaid, Daniel Stern and Dennis Christopher. If you have not seen this, rent it right now. Seriously. Jump on your bicycle and ride to the rental store or get it on your NetFlix list because it’s that good.
  • Quicksilver (1986)
    Kevin Bacon plays a yuppie who loses his job and becomes a bike courier in San Francisco. Also stars “Larry” Fishburne (before he became Laurence Fishburne and Louie Anderson (who does NOT ride a bike…just thought I would point that out). Add this to your 6 Degrees of Kevin Bacon repertoire.
  • Sunday in Hell (1976)
    Also known as
    Forårsdag i Helvede, En – Documentary filmmaker Jorgen Leth delivers an amazing view of Paris-Roubaix the one day stage race over cobblestones commonly referred to as the Hell of the North (not to be confused with the fictional Hell of the West in American Flyers). A masterpiece of cycling cinematography in a study of the dramatic battle that ensues.
  • The Triplets of Belleville (2003)
    This animated feature, directed by Sylvain Chomet concerns a cyclist named Champion who enters the Tour de France and is kidnapped during the race. The woman who raised him, Madame Souza and her faithful dog set out to rescue him. There isn’t one word of dialogue spoken in the entire film yet the story is compelling and truly draws you in.

There have been others – honorable mentions go to fantastic documentaries like the Road to Paris, The Tour Baby and The Hard Road. All definitely worth checking out but I could go on forever on this subject.

So the what is the moral to this story? These movies and documentaries all have great cinematography – but what makes them great is their story. Every year when watching the Tour de France there is a cyclist who comes out of nowhere to surprise everyone usually on a single day or stage. He probably won’t win the overall title but for ONE DAY he is watched by millions cheering him on hoping he can stay clear of the engulfing peleton – made up of hundreds of riders on different teams all working together to chase him down. Most are caught in the final kilometers before the finish but once in a while he succeeds in escaping. The classic underdog story we all enjoy cheering for. So check these movies out when you get a chance and vive le tour!