Posts Tagged ‘online video’

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Video Marketing Telesummit – Listen for FREE

Tuesday, June 15th, 2010

Originally published on the Adelie Studios Blog >>

Recently I had the pleasure of being interviewed by Maruxa Murphy for the Video Marketing Telesummit. It was a lot of fun talking about the usage of animation for online marketing applications and having a great discussion on the topic.

There are 11 other interviews done with some outstanding video peeps representing different specialties of online video marketing. The others interviewed for this series include: Michael Koenigs of Traffic Geyser, Perry Lawrence of AskMrVideo.com, Andrew Lock creator of the podcast “Help My Business Sucks!”, Josh Anderson of Internet Business Ideas Inc, webinar expert Stephen Beck, David Frey of Marketing Best Practices, video newsletter expert Michael Yost, Will Franco of jiveSYSTEMS, Joshua Aikens of Flixify, Michelle Cox of Metacafe (who I’d also interviewed a couple years ago) and video blogging extraordinaire and all around great guy from the Boston social media scene Steve Garfield.

If you are interested in checking out the series it runs from 6/14 – 6/18 (my session happens to be on Friday 6/18 from 1-4pm EST). Register to listen to the entire series or just one session for FREE.

Here’s the description of my session for the event.

Eric Guerin

“How To Grab Your Customers By The Eyeballs And Keep Them Glued To The Screen Through Fun And Effective Animated Videos For Your Business”

Eric Guerin has over 15 years experience in the visual communications field working for marketing firms in and around Boston MA. Eric started his own company, Adelie Studios, in 1999 with the mission of providing an integrated solution to customer’s print and web design needs.

Here’s what you’ll discover in this presentation…

  • Discover the 2 types of video animation that is often overlooked in video marketing today
  • The easiest and most unique way to position your products in your video marketing strategy
  • The #1 way you can grab your audience’s attention in the first 5 seconds of your video
  • Why 53% of your current viewers are NOT watching your entire video (and how you can immediately change these stats to your favor!)
  • 3 superstar tips to getting your videos viewed by your intended audience again and again
  • How to create high-converting videos without your talking head in the video
  • The single most powerful way to get more views to your videos
  • How Google Site Maps can get your videos dominating Google searches within hours
  • 3 major reasons your audience will want to pass on your animated video
  • The fastest way to get your audience to see your animated videos through your email marketing campaigns

Register to listen to the entire series or just one session for FREE.

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Posted in marketing, online video, social media | No Comments »

Adelie Studios 2.0 – the relaunch

Monday, February 1st, 2010

So as promised the first step to relaunching Adelie Studios was the new logo design, thanks to all those who helped with the design process.

Now I have completely overhauled the website making it more user friendly, focused on online video animation and generally cooler in all ways. I give you the 62% more awesome…Adelie Studios Website.

It still needs work – I’ll be writing and adding an e-book about online video marketing, adding new blog posts and specific online video landing pages but for now…I rest.

Thanks to all who have been supportive during this process and if you know someone who wants to find a more entertaining way to market their business online…well you know who to call. Thank you.

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Buzzworthy Wednesday: Liberty Mutual “Good Vibrations”

Wednesday, December 2nd, 2009

Liberty Mutual has been using the “good karma” branding message for a number of years now. This week’s Buzzworthy Wednesday is a recently created animated addition to their Responsibility Project. It’s not often that you see a company take the marketing strategy to create change and to be authentic about it. I think this message was successful in grabbing the viewer to show the impact a simple action can have in the lives of others but comes across seeming disingenuous in others.

The animation is very well done and their pay it forward puts an emotional touch on their brand to communicate meaningfully with consumers.

Where I think it fails in some ways is in the use of the office building…let’s be honest most large office buildings are occupied by large corporations, financial and insurance companies and Liberty Mutual is no exception. Is this a reach? A sort of pessimism on my viewing part? I don’t know. It may be I’m seeing some symbolism that Liberty Mutual hadn’t considered when working on the project. It’s also a little long at a little over 4 minutes so part of the reason it may have gotten so few views is the fact that many online viewers have a shorter attention span than this video requires to unfold.

Either way, it’s definitely very well crafted by French animator Jérémy Clapin, the director of Skhizein. Clapin’s visual voice is incredibly strong and make this brilliant piece a pleasure to watch regardless of whether or not I am reading into the crowd in the office building symbolism too much. I guess if you remove Liberty Mutual and its marketing message from the equation I find it much more enjoyable and captivating short to watch. What about you? Am I crazy here?

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Buzzworthy Wednesday: The Battle for Milkquarious

Wednesday, November 11th, 2009

The Battle for Milkquarious, is a 20-minute online rock opera about a rock icon named White Gold fighting for justice and his girl on the faraway planet of Milkquarious…that description alone is worthy of Buzzworthy Wednesday. This destination website with movie was launched in mid-October by the California Milk Processor Board and agency Goodby, Silverstein & Partners (the creators of “Got Milk”).

This short film has sort of a Zoolander-ish feel which carefully walks the line between cool and corny. The result is a hilarious piece with frequent and humorous one liner references to milk like “You guys want to sip on my one gallon axe?”.

They’ve also created the “Milkdonkulous Give-a-way” which is a contest to high schools across California to create their own interpretations of scenes from the movie and win $50,000 for your school’s art, music, and drama programs.

The contest is kind of cool, but where they fall short is having the high school kids interpret scenes. Why stop there? Why not have them write new scenes? The winner could have their script used in the further adventures of White Gold. I think expanding upon the intellectual property of Milkquarious rather than just rehashing the material would make far more sense and really let the creativity of these high school students run wild. Then these kids could share their videos on YouTube and Facebook and create a social buzz around Milkquarious. That’s where the payback would be from a marketing perspective.

All in all it’s a pretty funny and great marketing effort, but is this the future of online video advertising? Will more and more online marketing videos be moving to this type of immersive experience? What do you think?

Milkquarious

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Buzzworthy Wednesday: Martin Williams “Fire the Flu”

Wednesday, November 4th, 2009

This was a really campy fun little video put together by the Martin Williams Ad Agency as a “non-billable, politically acceptable video for the work place”. That’s why it’s the Buzzworthy Wednesday video for this week. It’s basically a tutorial video about the H1N1 and seasonal flu but it’s done in a retro “public service announcement” kind of way.

It only has a few thousand views which I find surprising because it’s so cleverly done with a timely subject matter and so lightly branded at the end that I figured it would have had many more views than it does. Maybe not everyone “gets” the subtle humor in it, judging from the comments I’d say that could be the case. Enjoy and have fun, if you’re not careful you may learn something before it’s done.

(anyone catch the “Fat Albert” with Bill Cosby reference there?)

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