This is episode 8 of a great little animated series on the YouTube channel awomansworld. The series, channel and accompanying website called Only in a Woman’s World are all part of a marketing campaign being done by the FritoLay to promote their “healthier” snacking options such as Baked Lays and 100 calorie snacks, although you’d never know it. The short animations are just little humorous bits that all end with a “brought to you by…” and a teaser call-to-action to visit the Only in a Woman’s World website.
This episode was released a few days ago and already has over 12,000 views. Their YouTube channel is ranked 8th overall for subscribers and is the 8th most viewed channel this month.
While not the top viewed video of the week or anywhere near it, this was a masterfully created short video by the Museum of Modern Art (MoMA) in New York that draws connections between artistic motivations and our everyday lives. It was by far the most creative and engaging marketing video I had seen all week. This is the first in a series of short films MoMA has commissioned by director Azazel Jacobs where he takes the museum’s audio tour and links it to the life of the young man viewing it.
Google recently invited people to create short videos about their Google Chrome web browser, and Chrome Shorts features a collection of short films about the browser. Here was my favorite of the bunch which has just under 300,000 views since being uploaded 3 weeks ago.
However you would have thought with the media push Google has put on promoting Chrome that they could have pushed at least one of the eleven videos they created over a million views by now. They have been plugging the browser on their front page and running television ads and let’s not forget the fact that they OWN YouTube. Should they have staggered the release of the videos? Embedded the videos on the Chrome landing page? Just goes to show that even the company that owns YouTube can’t force a video to go viral.
This was a clever video which utilizes YouTube’s HD settings. The video is a setup using a camera trick all plugging the new Samsung I8910 HD phone which shoots video in full high definition quality. It was shot in one take, no editing and with no computer effects. It’s received over 800,000 views since it’s upload a little over a month ago. Can you figure out how they shot this? They leave a number of clues along the way…I noticed a couple. If you want to know the answer they have a making of the video “Camera Trick Revealed” showing all the clues and the answer to how they shot the camera trick.
Once again this week there weren’t any big commercial winners in views of short form video. Could it be because of a “Susan Boyle Effect” because her video had over 64 million views just last week so people are browsing less elsewhere? One of the real standouts this week is a video called “Carousel” directed by Adam Berg.
While there is no mention of the product in the video itself, the description promotes Philips latest entrant into the television market which displays in the same 21:9 ratio frame cinema proportion television, so no more black bars. This clever video was conceived to work as an endless loop.
