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	<title>Eric Guerin&#039;s Inane Ramblings&#187; branding Archives  &#8211; Eric Guerin&#8217;s Inane Ramblings</title>
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		<title>Rebranding Adelie Studios &#8211; The Reveal</title>
		<link>http://www.ericguerin.net/blog/rebranding-adelie-studios-design-reveal/</link>
		<comments>http://www.ericguerin.net/blog/rebranding-adelie-studios-design-reveal/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 15:56:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[adelie studios]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=453</guid>
		<description><![CDATA[The people have spoken! Many through Facebook or Twitter, some by email and a handful on the blog in the comments. Crowd sourcing the design was definitely a great idea and I got a lot of ideas and feedback that I wouldn&#8217;t have gone to on my own. #6 was the overwhelming favorite however a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Rebranding Adelie Studios</title>
		<link>http://www.ericguerin.net/blog/rebranding-adelie-studios/</link>
		<comments>http://www.ericguerin.net/blog/rebranding-adelie-studios/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 19:50:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[adelie studios]]></category>
		<category><![CDATA[animated marketing videos]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[tutorials]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=447</guid>
		<description><![CDATA[It was has been almost 10 years ago since Adelie Studios was started as predominantly a graphic and web design company and a lot has changed since then. Now I am doing mostly online marketing animation and animated tutorial videos&#8230;not so much graphic or web design. So because of this shift in my design focus [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Buzzworthy Wednesday: Liberty Mutual &#8220;Good Vibrations&#8221;</title>
		<link>http://www.ericguerin.net/blog/buzzworthy-wednesday-liberty-mutual-good-vibrations/</link>
		<comments>http://www.ericguerin.net/blog/buzzworthy-wednesday-liberty-mutual-good-vibrations/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 12:00:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzzworthy Wednesday Video]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[buzzworthy wednesday]]></category>
		<category><![CDATA[Jérémy Clapin]]></category>
		<category><![CDATA[liberty mutual]]></category>
		<category><![CDATA[message]]></category>
		<category><![CDATA[responsibility project]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=370</guid>
		<description><![CDATA[Liberty Mutual has been using the &#8220;good karma&#8221; branding message for a number of years now. This week&#8217;s Buzzworthy Wednesday is a recently created animated addition to their Responsibility Project. It&#8217;s not often that you see a company take the marketing strategy to create change and to be authentic about it. I think this message [...]]]></description>
		<wfw:commentRss>http://www.ericguerin.net/blog/buzzworthy-wednesday-liberty-mutual-good-vibrations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Stay &#8220;On Message&#8221; Think Like a Human</title>
		<link>http://www.ericguerin.net/blog/stay-on-message-think-human/</link>
		<comments>http://www.ericguerin.net/blog/stay-on-message-think-human/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 16:46:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Blendtec]]></category>
		<category><![CDATA[chad northrup]]></category>
		<category><![CDATA[chatterbox]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[sales messaging]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=402</guid>
		<description><![CDATA[A recent post by Chad Northrup at Chatterbox about LinkedIn being the &#8220;No Fun Social Network&#8221; recently got me thinking about many of the companies I have worked with that are clinging to the old school methodology of marketing by constantly staying on message and not seeing what is going on right now in the [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Buzzworthy Wednesday: Nokia Booklet 3G first video</title>
		<link>http://www.ericguerin.net/blog/buzzworthy-wednesday-nokia-booklet-3g/</link>
		<comments>http://www.ericguerin.net/blog/buzzworthy-wednesday-nokia-booklet-3g/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 14:08:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Buzzworthy Wednesday Video]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[booklet 3g]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[videos]]></category>
		<category><![CDATA[views]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=246</guid>
		<description><![CDATA[In honor of everyone returning back to school there were a number of laptop videos released in the past couple of weeks. Nokia released a video for a brand new breed of portable devices, called the Booklet 3G. What does it take to make a netbook sexy? While it&#8217;s a pretty straight forward product demo [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effective call-to-action with e-commerce video</title>
		<link>http://www.ericguerin.net/blog/effective-calltoaction-ecommerce-video/</link>
		<comments>http://www.ericguerin.net/blog/effective-calltoaction-ecommerce-video/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 14:27:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Flimp]]></category>
		<category><![CDATA[Permission TV]]></category>
		<category><![CDATA[viewer]]></category>
		<category><![CDATA[visible measures]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=49</guid>
		<description><![CDATA[&#160;]]></description>
		<wfw:commentRss>http://www.ericguerin.net/blog/effective-calltoaction-ecommerce-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Video Driving Automotive Recovery</title>
		<link>http://www.ericguerin.net/blog/online-video-driving-automotive-recovery/</link>
		<comments>http://www.ericguerin.net/blog/online-video-driving-automotive-recovery/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 14:33:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[Blendtec]]></category>
		<category><![CDATA[Chrysler]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Online Video Insider]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[viewer]]></category>
		<category><![CDATA[views]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=57</guid>
		<description><![CDATA[In a great article recently published on the Online Video Insider by Eric Franchi, some great statistics and insight were shared which are particularly timely given Chrysler&#8217;s and General Motors&#8217; recent bankruptcy announcements. Perhaps as they pick which road to take the companies future on they should reassess their level of participation in social media [...]]]></description>
		<wfw:commentRss>http://www.ericguerin.net/blog/online-video-driving-automotive-recovery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to the Jungle: Quick Notes from Jeff Pulver&#8217;s Social Media Jungle Boston 2009</title>
		<link>http://www.ericguerin.net/blog/jungle-quick-notes-jeff-pulvers-social-media-jungle-boston-2009/</link>
		<comments>http://www.ericguerin.net/blog/jungle-quick-notes-jeff-pulvers-social-media-jungle-boston-2009/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 15:37:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[TweetUp]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=120</guid>
		<description><![CDATA[&#160; There is nothing better to me than getting to meet many of the people I have conversations with online in person. Social Media Jungle event organized by Jeff Pulver was no exception. There were around 120 or so attendees and he was able to assemble some of the areas best social media thought leaders [...]]]></description>
		<wfw:commentRss>http://www.ericguerin.net/blog/jungle-quick-notes-jeff-pulvers-social-media-jungle-boston-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How many views make a viral video a success?</title>
		<link>http://www.ericguerin.net/blog/views-viral-video-success/</link>
		<comments>http://www.ericguerin.net/blog/views-viral-video-success/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 15:47:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[cumulative video views]]></category>
		<category><![CDATA[e-mail newsletter]]></category>
		<category><![CDATA[Feed Company]]></category>
		<category><![CDATA[follow]]></category>
		<category><![CDATA[SmartMarket Movie]]></category>
		<category><![CDATA[subscribers]]></category>
		<category><![CDATA[video views]]></category>
		<category><![CDATA[views]]></category>
		<category><![CDATA[viral marketing video]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[Worcester Business Journal]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=136</guid>
		<description><![CDATA[&#160; This is a question that was recently asked by Feed Company in a survey of 40 executives at top U.S. creative ad agencies and media buying firms. Almost 28% considered it a success if a viral video got more than 1 million views followed closely by about 22% each evenly saying it was successful [...]]]></description>
		<wfw:commentRss>http://www.ericguerin.net/blog/views-viral-video-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Darwin&#8217;s Theory Applied to Marketing</title>
		<link>http://www.ericguerin.net/blog/darwins-theory-applied-marketing/</link>
		<comments>http://www.ericguerin.net/blog/darwins-theory-applied-marketing/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 16:15:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[adobe]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[dreamweaver]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Eric Guerin]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[illustrator]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[macromedia]]></category>
		<category><![CDATA[marketing environment]]></category>
		<category><![CDATA[marketing natural selection]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[social media tools]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video sharing sites]]></category>
		<category><![CDATA[visual design]]></category>

		<guid isPermaLink="false">http://www.ericguerin.net/blog/?p=199</guid>
		<description><![CDATA[How Marketing Firms, Designers and Business Owners Must Adapt or Risk Becoming Extinct I was recently talking to a marketing firm that really doesn&#8217;t grasp the changing dynamic of the marketing environment online. They were still convinced that the best way was still the old way and they had little knowledge of email marketing, how [...]]]></description>
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		<slash:comments>0</slash:comments>
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