Archive for the ‘social media’ Category

Video Marketing Telesummit – Listen for FREE

Tuesday, June 15th, 2010

Originally published on the Adelie Studios Blog >>

Recently I had the pleasure of being interviewed by Maruxa Murphy for the Video Marketing Telesummit. It was a lot of fun talking about the usage of animation for online marketing applications and having a great discussion on the topic.

There are 11 other interviews done with some outstanding video peeps representing different specialties of online video marketing. The others interviewed for this series include: Michael Koenigs of Traffic Geyser, Perry Lawrence of AskMrVideo.com, Andrew Lock creator of the podcast “Help My Business Sucks!”, Josh Anderson of Internet Business Ideas Inc, webinar expert Stephen Beck, David Frey of Marketing Best Practices, video newsletter expert Michael Yost, Will Franco of jiveSYSTEMS, Joshua Aikens of Flixify, Michelle Cox of Metacafe (who I’d also interviewed a couple years ago) and video blogging extraordinaire and all around great guy from the Boston social media scene Steve Garfield.

If you are interested in checking out the series it runs from 6/14 – 6/18 (my session happens to be on Friday 6/18 from 1-4pm EST). Register to listen to the entire series or just one session for FREE.

Here’s the description of my session for the event.


Eric Guerin

“How To Grab Your Customers By The Eyeballs And Keep Them Glued To The Screen Through Fun And Effective Animated Videos For Your Business”

Eric Guerin has over 15 years experience in the visual communications field working for marketing firms in and around Boston MA. Eric started his own company, Adelie Studios, in 1999 with the mission of providing an integrated solution to customer’s print and web design needs.

Here’s what you’ll discover in this presentation…

  • Discover the 2 types of video animation that is often overlooked in video marketing today
  • The easiest and most unique way to position your products in your video marketing strategy
  • The #1 way you can grab your audience’s attention in the first 5 seconds of your video
  • Why 53% of your current viewers are NOT watching your entire video (and how you can immediately change these stats to your favor!)
  • 3 superstar tips to getting your videos viewed by your intended audience again and again
  • How to create high-converting videos without your talking head in the video
  • The single most powerful way to get more views to your videos
  • How Google Site Maps can get your videos dominating Google searches within hours
  • 3 major reasons your audience will want to pass on your animated video
  • The fastest way to get your audience to see your animated videos through your email marketing campaigns

Register to listen to the entire series or just one session for FREE.

Rebranding Adelie Studios

Monday, January 11th, 2010

It was has been almost 10 years ago since Adelie Studios was started as predominantly a graphic and web design company and a lot has changed since then. Now I am doing mostly online marketing animation and animated tutorial videos…not so much graphic or web design. So because of this shift in my design focus and the fact that it’s been neglected for so long…it’s time for Adelie Studios to have a make over.

Originally Adelie Studios was named after my dog but I decided to play around with the branding a bit and look at other elements like the penguin (which I got the name for the dog from) and the meaning of Adelie which is “noble” in both French and German.

So now is where I am looking for your help. I am so used to taking other people’s concepts and running with a creative message that it becomes difficult for me to be objective with my own stuff when I am the only voice. So I’d like to crowd source some feedback from my creative friends and connections.

I have posted a few of my most recent logo design concepts here. Please vote for which one you like below in the comments, on Facebook or you can tweet me your favorite on Twitter. I look forward to all of your feedback!

#1

#2

#2

#3

#3

#4

#4

#5

#5

#6

#6

#7

#7

#8

#8

NomX3 and GaryVee: Wining, Dining and Signing Live Feed

Thursday, October 15th, 2009

There is an outstanding opportunity to meet Gary Vaynerchuk, get a copy of his new book “Crush It” and join Mike Langford and Jeff Cutler for a live taping of NomX3 this Friday from 6:00 PM – 10:00 PM at the Estate in Boston.

This is an outstanding opportunity to meet Gary who has one of the greatest social media success stories you’ll ever hear. If you haven’t heard it, in a nutshell, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world.

You can attend the event by registering here. If you can’t make it to this event, you’ll be missing out! But you can watch a live event feed and participate live from Facebook. You can also log in through the Facebook panel to comment through Twitter if you prefer. So it’s like you’ll be there…sort of. I’ll be there live and in person and I hope to see you there too!

GaryVee

Entrepreneurship is not an “employment gap”

Thursday, September 24th, 2009

Recruiter: “This is a pretty long employment gap.”

Me: “What employment gap?”

Recruiter: “Well you haven’t been employed since 2002.”

Me: “I have been employed, as you can see on my resume I’ve been running my own business since then.”

So went the conversation between myself and an HR recruiter while he was reading my resume. I’m not sure why this view is held but I’ve had similar conversations with several other HR recruiters. Now I’m not writing this to speak poorly of any HR recruiter but to shed light on the positive aspects of hiring an entrepreneur.

Let me explain how I came to be an entrepreneur. While working at EMC Corporation as the Internal Marketing Communications Coordinator…I loved my job. If the dot com bust and 9/11 hadn’t happened, I might still be working for them. Immediately after I was laid off, EMC started sub-contracting projects to me. Initially I wasn’t inclined to start my own business…I was used to the comfortable umbrella that working for someone else provided. However given the economy in early 2002, my employment options as a creative marketing director were limited.

Running my own business was something I’d never considered. It was a great unknown but I jumped in.

Entrepreneurs are willing to take risks.

I found it a challenge to run my own business; I needed to learn stuff like bookkeeping, come up with a business plan and spend endless hours doing “non-paying” work to lay the foundation for the future of my business. I loved it and spent endless hours working well beyond the traditional 40 hour work week to make my business succeed.

Entrepreneurs are persistent workers who enjoy a challenge.

I also continued to learn, adapt and change as the needs and requirements of my clients evolved. When I originally started out I was doing predominantly graphic design for traditional marketing. After about a year I saw my clients needed more help integrating their offline with their online marketing so I took classes and educated myself about web design and online marketing. Now the focus of my business is more about providing online marketing solutions to clients through educating them about social media and providing creative content like online video production to work seamlessly with their social media efforts.

Entrepreneurs are committed to adapting and improvement.

While I know this is just my experience and every entrepreneur is different, I don’t see how potentially hiring someone with these skills could be a bad thing for any company.

Entrepreneurs bring a prudent sense of risk taking to the job. That doesn’t mean they’re running around like Yosemite Sam firing their guns in the air. They just know how to balance risk with reward. Entrepreneurs are also relentless and aren’t easily disheartened. They are willing to work very hard if the rewards are right.

I understand that some employers may be hesitant because they may feel an entrepreneur could jump ship at the next big opportunity. That’s understandable and each individual with an entrepreneurial background is different. But would you rather hire a mediocre employee who’s just punching the clock or an employee with an entrepreneurial background who given the right working environment could reap results for your company far beyond your expectations? What are your thoughts?

Buzzworthy Wednesday: PSA Texting while Driving, Gwent, UK

Wednesday, September 2nd, 2009

This was a tough week because there were a ton of contenders for Buzzworthy Wednesday, but I made my choice by what hit me the hardest. One of my pet peeves is people who text and generally cause a nuisance on the road trying to use their phones while they are driving. It’s no better than drunk driving and people need to figure this out. This was a PSA put together by the Gwent Police Department in the UK to show the dangers of texting while driving.

It’s been viewed over 5 million times since it’s upload at the end of June with the views split between about 20 duplicate videos.

Chief Inspector John Pavett from Gwent Police Roads Policing Unit hopes the serious message in this film will hit home to viewers: “I hope that after watching this film motorists will think twice before picking up their mobile phone when behind the wheel and realize that a quick reply to a text message or answering a phone call is never worth putting theirs and other people’s lives at risk.”

Warning: it is graphic but with good reason. Seriously…no phone call or text is that important.