This was a really campy fun little video put together by the Martin Williams Ad Agency as a “non-billable, politically acceptable video for the work place”. That’s why it’s the Buzzworthy Wednesday video for this week. It’s basically a tutorial video about the H1N1 and seasonal flu but it’s done in a retro “public service announcement” kind of way.
It only has a few thousand views which I find surprising because it’s so cleverly done with a timely subject matter and so lightly branded at the end that I figured it would have had many more views than it does. Maybe not everyone “gets” the subtle humor in it, judging from the comments I’d say that could be the case. Enjoy and have fun, if you’re not careful you may learn something before it’s done.
This is an amazing video created by architectural visual artist Gabe Askew, a fan of the band Grizzly Bear for the band’s track “Two Weeks”. This fantasy filled animation is truly breath-taking which is why it’s my choice for this week’s Buzzworthy Wednesday. While not a traditional marketing piece (the artist was not paid to do this) of creativity which is normally what I profile on Buzzworthy Wednesday’s, this is a great piece both for Grizzly Bear and also an outstanding sample of Gabe’s skills as a visual artist. Sometimes this is where the most creative efforts develop from. It’s received over 300,000 views spread across various video sharing sites.
When asked in his interview at VRay what motivated him to create this video, Askew stated that he “I chose the song ‘Two Weeks’ by my favorite band Grizzly Bear because it inspired me. Even though the video is about two men, I connected the lyrics to my own relationship with my wife. The lyrics, to me, told the story of a relationship where one person is uncertain of the others loyalty. You get sucked up into the daily grind and forget to tell the one you love how you feel. They get insecure and worry that you aren’t committed. And the line ‘I told you I would stay’ is like a battle cry for fighting to keep your relationship together when it seems to be on the brink. ” The interview also has some great storyboard and animatic samples from the project.
You don’t get yourself noticed by following the herd and this video got the artist recognized in a big way, (even being twittered about by the lead singer of Grizzly Bear and being picked up on the Creativity Top 5), by working on a project he was passionate about.
This is a pretty amazing video featuring daredevil Danny MacAskill jumping fences and off of roofs…on a bicycle. It’s a pretty awe inspiring video to watch just to marvel at his sheer skills which is why I chose it as the Buzzworthy Wednesday for this week. The video was originally published in April and has steadily chugged along since then to almost 10 million views. It’s lightly branded by Inspired Bicycles which is what makes it so effective.
Danny MacAskill reminds me of Hans “No Way” Rey who pioneered the sport of Mountain bike trialing in the 80′s when I was growing up. I would try to “emulate” Hans while going over “jumps” on my Schwinn Varsity 10 speed in my neighborhood. Bikes are one of the first methods of transportation a kid gets to their own freedom. You can go places on a bike you couldn’t by foot and jump over things just to test yourself. I remember lusting after certain brands of bikes because that was what Hans Rey or Greg Lemond were riding on.
If this was just a video about the bike brand with their message slapped all over it no one would watch it, but to watch a master of trialing perform while set to the perfect soundtrack of “The Funeral” by Band of Horses makes you watch with your jaw dropped open at what this guy can do on a bike. If I were into trialing or if I were a kid today after watching this video…this is the bike I’d want because every kid on a bike dreams of doing the stuff Danny does in this video.
Everyone who knows me, knows I’m a big fan of stop motion animation. This week’s Buzzworthy Wednesday is a video tribute to some classic 80′s video games including Tetris, Mario, PacMan and they’re all made of LEGOs using stop motion animation. The music in the video is by Daniel Larsson and the animation was done by Tomas Redigh, the two members of Rumdreglage, who spend 1,500 hours in creating this amazing video.
Tomas Redigh spent over 7 months creating this video in his studio moving LEGO bricks around and taking pictures. In it’s first 5 days online it racked up over 1.7 million views and a month later is over 3.5 million views.
While its hard to say what exactly caused this music video to be such a huge success I think part is due to the pain-staking process of stop motion video and even the casual viewer can appreciate the effort that goes in. I also think the use of LEGOs was brilliant not only to visualize that 8-bit video look but also because of the huge online community of passionate fans that LEGOs has. I hope LEGO as a corporation gives these guys and other independent stop motion artists an opportunity to work with them and produce animations for future LEGO online video marketing projects…if the guys from Rymdreglage are interested.
In honor of everyone returning back to school there were a number of laptop videos released in the past couple of weeks. Nokia released a video for a brand new breed of portable devices, called the Booklet 3G. What does it take to make a netbook sexy? While it’s a pretty straight forward product demo – it’s done elegantly, with a great soundtrack, branded color scheme throughout and takes advantage of YouTube’s HD which really shows it’s stuff in this video when you watch it in full screen mode. All that combined makes it this week’s Buzzworthy Wednesday selection.
As a mobile market industry leader, Nokia has been expected by the mobile market to release a product in the world of netbooks. With the fierce competition in the mobile market raging on, Nokia chose to widen their product range with the Nokia Booklet 3G and step into the netbook arena with authority.
The video was picked up worldwide immediately after it’s release on August 24th by some influential blogs which already has resulted in over 660,000 views and over 20 duplicate videos.
