Archive for the ‘Buzzworthy Wednesday Video’ Category

Buzzworthy Wednesday: Adventures of Captain Inbound: Episode One

Wednesday, July 28th, 2010

This week’s Buzzworthy Wednesday is an animated video created by HubSpot for the “Adventures of Captain Inbound: Episode One“.

Full Disclosure: I may be a bit biased here since I was the writer and animator on this project. While I tend to be hyper-critical of my work (is any creative person not?) I am more impressed with the strategy behind the branding video carried out by HubSpot.

They didn’t just create the video and throw  it out to the whims of the internet, they had a plan. In the word’s of the Episode “Guru” of David Meerman Scott “Create exceptional content that people will want to share, and point the world to your virtual doorstep.”

So the video was posted on their blog, they built a custom landing page for the series to reside (oh yes…there will be more), started a fan page on Facebook and launched a Twitter account for Captain Inbound. Practicing what they are preaching. The video was also mentioned as a great example of how “Content Rules” on the  MarketingProfs blog today by Ann Handley. Enjoy!

 

 

 

 

Buzzworthy Wednesday: Neda by The Airborne Toxic Event

Thursday, June 24th, 2010

This week’s Buzzworthy Wednesday is a music video…but one with a cause. It is “Neda” by the Airborne Toxic Event. They wrote this song in remembrance of Neda Agha-Soltan, who was shot and killed on the streets of Tehran by a government militia group a year ago during a peaceful protest of the disputed Iranian presidential election.

I think the band’s use of animation using “courtroom style” illustrations is incredibly effective. Particularly in visually telling the horrible story of Neda’s death and the video taken by someone with a cell phone video camera who uploaded it to the internet (if you want to watch that video here is the link but be warned that the content is graphic).

This original video of Neda’s murder has shifted the power of broadcasting typically controlled by governments and corporations (such as Iranian state-run television), to the hands of the people. It’s one of the first examples showing how we have entered a new era of citizen journalism and with that the power of one voice, one photo or one video has the ability to reach millions and ignite change.

The Airborne Toxic Event wrote & recorded the song with all proceeds from the sale now available for download on iTunes going to Amnesty International.

Buzzworthy Wednesday: Nike – Write The Future

Wednesday, June 9th, 2010

This week’s Buzzworthy Wednesday is in honor of the World Cup kicking off later this week. It’s a 3 minute film by Nike Football featuring some of the world’s greatest players (Cristiano Ronaldo, Wayne Rooney and more) to inspire football lovers and sports fans around the world. Uploaded May 17th it already has nearly 14 million views. What makes it so successful is you don’t even have to be a football fan to enjoy it.

Buzzworthy Wednesday: Google Chrome

Wednesday, June 2nd, 2010

This week’s Buzzworthy Wednesday is actually a few weeks old (uploaded May 5th) but is a fun “real world” comparison test showing just how fast Google’s Chrome browser is.

The video now has well over 2 million views and they also created a making of the Google Chrome video which itself has over a half million views.

Buzzworthy Wednesday: Space Chimp

Wednesday, May 26th, 2010

Buzzworthy Wednesday’s have been resurrected! In an effort to keep them simple and easier for me to stay up to date with a weekly post I will be keeping my comments and background on whatever the Buzzworthy Wednesday content is quick and to the point.

This week’s Buzzworthy Wednesday is “Space Chimp” with a sad but poignant environmental message. The video was a collaboration between the World Wildlife Foundation (WWF…not the wrestling organization), ad agency Leo Burnett which has one of my favorite interactive websites ever designed and singer / songwriter Ben Lee for his track, “Song for the Divine Mother of the Universe”.

Space Chimp from Sydney on Vimeo.